The report “Voices of Influence: digital creators’ perceptions on identity, market, and responsibility”, developed by Reglab in partnership with Redes Cordiais, presents an empirical analysis based on in-depth interviews and focus groups with 24 content creators.
The research investigates what happens behind the scenes of this ecosystem: from the identity crisis of professionals seeking technical legitimacy, to the real impacts on mental health caused by managing public exposure coupled with constant performance pressure, dictated by engagement metrics.
The document offers a comprehensive diagnosis of the sector and proposes paths for professionalization, advertising transparency, and new institutional frameworks for the category. An indispensable resource for brands, agencies, and professionals seeking to understand the challenges and transformations of digital influence today.