engage.hub
Research Initiative on Influencers & Society
Digital creators are already one of the primary sources of cultural and consumer influence in Brazil.
55%
of people who follow influencers have already purchased something based on their recommendation1
Brazil is one of the top three countries with the most digital content creators in the world.
3,3M
of content creators
Last year, this market moved
R$22bi
During the same period, it grew
12%
But influence is not just about audience: it involves economics, labor, advertising, and power.
Economics
Financial turnover and job creation
Labor
New professions and labor relations
Advertising
Transformation of digital marketing
Power
Impact on decisions and behavior
Despite this, the public debate is still shallow, fragmented, and lacks an evidence-based approach.
Regulation, market, and society discuss influence without sufficient data on real impact
Engage.Hub was created to elevate this conversation
A Reglab initiative dedicated to producing rigorous knowledge about the digital influence ecosystem in Brazil
We produce serious research on influencers, combining three essential pillars
Data
Quantitative mapping of reach, audiences, and economic impact.
Social Analysis
Understanding cultural and behavioral dynamics
Regulatory
Strategy
Analysis of applicable legal frameworks and public policies