Reglab – centro de estratégia & regulação

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The Applied Economics Center is where Reglab transforms regulatory debate into numbers, scenarios, and measurable impact.

We study the real economic consequences for those who decide, regulate, or invest in complex environments.

Challenges that
we can solve

Bring Economics into Real Policy Debates

  • assess social and economic impacts of regulation and public policy

  • combine qualitative insights with applied economic analysis

  • present results in accessible formats for policymakers and stakeholders

Outcome: Better informed policy and strategic decisions, grounded in measurable economic impact.

Example: Estimate the economic impact of copyright provisions in artificial intelligence bills.

Quantify what regulation changes in practice

  • Estimate costs, benefits and unintended effects of proposed rules and rulings

  • Compare scenarios before and after regulatory or market changes

  • Show who gains, who loses and where impacts concentrate

Outcome: Clearer evidence on regulatory consequences for companies, government and society

Example: Use social cost-benefit analysis to map winners and losers across stakeholders in a proposed data protection regulation.

Turn economic evidence into language people can use

  • Translate complex findings into clear messages for non-specialist audiences

  • Treat language and visualisation as part of the method, not as decoration

  • Design outputs that make evidence easier to read, compare and apply

Outcome: Stronger understanding, better dialogue and more usable evidence for decision-makers

Example: Produce short explainer videos that use clear visuals and plain language to show how general equilibrium models are built and used to estimate the games industry’s impact on GDP.

Build confidence indicators for the digital economy

  • Develop indices that capture perceptions of safety, fairness and reliability

  • Compare trust levels across sectors, services and user profiles

  • Reveal how confidence gaps may affect competitiveness and market performance

Outcome: clearer signals on where trust supports growth – and where its absence creates friction

Example: Develop a confidence index for trust in digital markets that provides evidence and forward-looking insight into how societal shifts affect business.

Map impacts across the whole ecosystem

  • Go beyond firm-level analysis to assess spillovers across sectors and stakeholders

  • Examine how incentives, costs and benefits move through value chains

  • Identify broader effects on markets, consumers and institutional environments

Outcome: a wider view of economic impact, beyond isolated indicators or narrow interests

Example: Estimate how antitrust decisions in digital markets can affect seemingly unrelated sectors, such as manufacturing and agriculture.

Experienced Leadership

João Ricardo Costa

He holds a PhD in Economics from the University of Porto and a Master's degree in Business Economics from EESP-FGV. He is a professor at Mackenzie Presbyterian University and in the postgraduate program in Economics, Finance and Data Science at EESP-FGV. He was a postdoctoral researcher at Nova School of Business Economics and at the Lisbon School of Economics and Management (ISEG) of the University of Lisbon.

Pedro Henrique Ramos

PhD in Communication from ESPM, Master in Law and Development from FGV, and Bachelor of Laws from USP. A Professor at Ibmec/SP, he was a visiting researcher at Oxford and Stanford universities. For 12 years, he led the media, technology, and data protection practice at B/Luz. He is the VP of Regulatory Affairs at IAB Brazil and a Board Member at CENP.

Publications from the Center for Applied Economics

Impacto da IA Personalizada no PIB Brasileiro

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O Preço da Moderação: Impactos da Decisão do STF sobre a Responsabilidade Civil das Plataformas Digitais

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