Reglab Radar launches a pioneering study on the regulation of digital influencers within the Brazilian National Congress. The research analyzes 88 Bills (PLs) introduced between 2015 and 2025, mapping the progress and challenges of a debate that directly impacts the creative economy—a sector that generates approximately R$ 20 billion in the country.
Key Findings on Influencer Regulation:
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Reactive and Fragmented Activity: Legislative efforts have largely been a response to specific crises, prioritizing content control over structured policies for the sector.
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Lack of Definition: Over 40% of proposals attempt to define what constitutes a “digital influencer,” yet most utilize broad concepts that could inadvertently apply to any social media user.
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Content Restrictions: Nearly a quarter of the analyzed bills suggest restricting content created by digital creators.
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Sanctions over Rights: There are more proposals for criminal sanctions than initiatives focused on the labor and social rights of influencers.
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The Legislative Narrative: In parliamentary discourse, terms such as risk, fraud, and addiction appear far more frequently than words associated with professionalization, media literacy, and social relevance.
This study provides essential data and evidence to understand how the Brazilian Legislature is shaping the future of influencer marketing, digital creation, and the regulatory landscape for influencers in the country.